The promotion of large projects is different from the promotion of small business sites, there are a number of important points and nuances that need to be known and applied to achieve the desired result.

  1. Understanding the target audience

We need to clearly understand our potential customers, our target audience, that we should focus on it, and do not waste the budget for those who are not interested.

Do you know the portrait of your potential client? His interests, habits, problems?

This is the most important moment from which everything begins.

  1. Correct selection of keywords

Keywords are the most important element. Key words directly determine the success – the growth of sales and profits.

Let’s imagine…

We came to a small pond in which there are different fish. A big little one.Carp, carp, perch, pike, white cupid. Each fish likes different bait. For example, carp loves peas, corn, and in some cases a worm.

If we decided to catch the carp, then it is necessary to adapt to its interests, otherwise we will catch the wrong fish. With the porto alegre seo the deals are perfect.


It is also not necessary to emphasize the most popular words from the very beginning. It is difficult to get the site into the top search engines, and it does not always justify the investments. In this case, we collect the pancake tail of low-competitive words, according to which:

  • less competition
  • a more targeted visitor (already almost ready to make a purchase)
  • it is easier to achieve the result

We read the article: promotion of low-frequency queries

  1. Careful internal optimization

In most cases, many site owners do not want to give the necessary attention to sites. The result is important to them, that is, the top, according to the words, the consequence of which is an increase in attendance.

But really normal and long-term results need qualitative internal optimization, correction of mistakes, well thought out structure.

The better the site is optimized inside, the more likely it is that search engines will love it.

  1. Convenient website design

It does not matter what you sell. Goods, services, service or something else. The visitor should easily find on the site the necessary information, for which he came to you.

Let’s imagine

You came to the clinic to see a doctor. To get into his office, you need to go straight down the corridor, exit through other doors, go to the stadium, get into the building b, at the end of which there is a registry, which have a technical break every half an hour.

So you can go on and on, I lead this all to the fact that how many visitors would not go, they just might not get to contact you.

The design is individual, but at least you can see the successful templates, and do it. And then test the design for the return in the form of profit.

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